Together with branding guru, Maria Barnes, and industry innovation leader, Barry Miguel, I helped to create the Hayden Activewear line, exclusively for Bluefly. The goal was to create a stylish version of Lululemon with a sharper price point, made for the woman 35+. We did most of our fabric sourcing from the US, Italy and Central America. The first 3 Seasons were designed in under 2 months, and we used Optitex 3D pattern making technology to review all fits digitally before moving to sampling.
