Together with branding guru, Maria Barnes, and industry innovation leader, Barry Miguel, I helped to create the Hayden Activewear line, exclusively for Bluefly. The goal was to create a stylish version of Lululemon with a sharper price point, made for the woman 35+. We did most of our fabric sourcing from the US, Italy and Central America. The first 3 Seasons were designed in under 2 months, and we used Optitex 3D pattern making technology to review all fits digitally before moving to sampling.

In 2016, I launched my own eco-bamboo legging line called Chocolate Milke made for mindful mamas, and little explorers. All fabrics were made of recycled bamboo and were insanely soft. Chocolate Milke was named for the special treat my mom would share with me as a child - something special but simple, for an everyday expression of love.

The original concept for Proxy was created by a branding agency called Atypical, back in 2016. Inspired by the Vice documentary on gaming, they set out to create an activewear line specifically for competitive gamers (having a nearly 164 million audience in the US alone, not yet tapped at the time). These types of “athletes” needed to be comfortable under pressure, facing issues such as eye strain and carpel tunnel plus needing to remain cool and comfortable after hours of being seated. I worked with the creative director, Miguel Gauthier, to set the design direction, tone and fabrication and specific technical needs that needed to met.

For Summer 16, we chose a refreshing palette of rich Royal Blue, paired with bold Safety Yellow.  We used a signature photo-real graphic of a woman running on the beach - a nod back to our Manhattan Beach roots.  Active bras and leggings were paired back with lifestyle layering pieces.  Top layers had reflective hits, for added performance function.

Together, with the VP of Design I launched the Apparel Line to compliment the Skecher's Performance Shoe Line; this included everything from identifiying our core demographic, creating a body spec, establishing fit blocks and creating a design language,  building factory relationships, soucing technical fabrics to build a platforms upon, and going from the US Market to a Global Launch.  I created over 500cc, in under a year, with a team of 6 people. Special projects included custom product for athletes, such as Men Keflezighi and Matt Kuchar.

Holiday 14 was a departure from our typical Design approach.  Print and pattern direction was lead by boardies (instead of moto), and then distilled into cut-and-sew, with a focus on tees and fleece.  The designers met at key dates to review all samples (from multiple factories) to make sure pattern and colors were matching.  There was a lot of coordination to make sure the final line felt like a collection with one, unifying message.

My role as Design Director extended to coordinating with marketing.  I was onsight for all studio photo-shoots, making sure our initial ideas were carried across into workbooks, web and P.O.P

This jacket has it all - from a packable hood, to a light-weight, weather proof wear, it's possibly my favorite design to date!

For our initial Fall 2013 Concept Kick-off (called "Vibe" at Fox), the design team created a powerpoint presentation as well as a store "build-out"; where Sales and Development teams could walk the “store” as design envisioned it. I got the idea from Abercrombie, where we had actual store set-ups on campus.

In 2009, I designed the Bionic Jacket, at Fox - a 3-layer bonded tricot, with lightweight microfiber in our customer's favorite "hoody" silhouette.  The jacket was a huge success and continued to be updated each season wtih new, sublimated moto art.

This was the beginning of the Fox Active line, with was ofiicially launched in 2012; growing to include a multitude of silhouettes and creating a new source of revinue for the brand.

For Spring 14, we re-vamped our fit, to be more tailored and modern; and pushed our fabric qualities forward, sourcing long-staple cottons, with tight construction and peached face.  The yarn-dye patterns were cool, but wearable, and there was a little spin with an oversized engineered yarndye and novelty print on black chambray.  I'm really proud at the design and execution of this collection.

Women's Outerwear is the final conversation piece of an outfit.  I've found in my career that any time you can accentuate the female figure and frame a pretty face, you're set.  

I was brought onto Fox , back in 2007, to design Men’s outerwear. My first season we had a 400% increase in sales from the previous year, and it only took off from there. Fall 14 is a great example of the design principles I followed - from our styling (Moto / Militaty) to fabrications (always the most innovative). The F14 LockDown jacket was made in a coated Jersey Fabric that looked like leather but wore like fleece.  The Range Jacket was one of our Top-Sellers in-store.

My artwork has been seen on the cover of Christie's Auction House Magazine and across several movie sets. I’ve worked exclusively with Debra McGuire Atielier (Costume Designer for "Friends", "New Girl" as well as countless movies, inlcluding "Anchor Man".)

I love painting fashion illustrations, costume sketches and custom portraits.

FOR A LIMITED TIME ONLY, I WILL BE DOING CUSTOM PORTRAITS WITH 10% OF PROCEEDS BEING DONATED TO HUNGER RELIEF DUE TO COVID-19. LEARN MORE HERE.